The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.”  Rotary is a service organization.  Since 1910, the Rotary Motto has been “Service Above Self.”
Rotary strives to achieve it’s objective of “Service Above Self” through activities in five primary areas.  These are often referred to as the Five Avenues of Service.

Club Service
This Avenue promotes the development of acquaintance as an opportunity for service.  It involves the activities necessary to make the Club function successfully and achieve its goals.  Click here to find out more about Club Service at Elk Grove Rotary.

Vocational Service
This Avenue represents the opportunity that each Rotarian has to represent the dignity and utility of one’s vocation as an opportunity to serve society.  Rotarians promote and foster high ethical standards in business and professions and promote the recognition of the worthiness of all useful occupations.  Click here to find out more about Vocational Service at Elk Grove Rotary.
 
Community Service
This Avenue relates to the activities that Rotarians undertake to improve the quality of life in their community.  Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance.  Rotarians strive to promote the ideal of service in their personal, business, and community lives.  Click here to find out more about Community Service at Elk Grove Rotary.

International Service
In this Avenue, Rotarians strive for the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.  International Service Projects are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most underprivileged children and families in developing countries.  Click here to find out more about International Service at Elk Grove Rotary. 
 
New Generations 
New Generations Service recognizes the positive change implemented by youth and young adults through leadership development activities such as RYLA, Rotaract and Interact club service projects, and creating international understanding with Rotary Youth Exchange. 
Click here to find out more about New Generations Service at Elk Grove Rotary.
 
Information on this page came from the following sources:
The ABCs of Rotary by Clifford L. Dochterman, published by Rotary International.
 
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